Why I’m Doing ICON FRIDAY™ This Black Friday
My Biggest Business Giveaway yet!!
A Complicated Relationship with Black Friday
I’ve always had a complicated relationship with Black Friday.
Growing up in small-town Texas, it meant my mom dragging me to the mall at 4 AM to fight crowds for deals we probably didn’t need. But as an entrepreneur? It became something different entirely—this annual moment where everyone scrambles to hit their November numbers.
Last Black Friday, I was sitting in my texas house, watching Croix build Lego cities on the living room floor, when it hit me:
What if Black Friday could be about building something bigger than just end-of-year sales?
The Memory That Changed Everything
I kept thinking about December 2019. I was pregnant with Croix, exhausted, and staring at a business that felt like it was running me instead of the other way around.
I made a decision that scared me: I invested $15,000 in a business strategist.
When you’re from small-town Texas and your dad worked construction his whole life, that number feels impossible. But I was tired of playing small. Tired of random posting and hoping something would stick.
That investment didn’t just change my business—it changed how I saw myself.
Within six months, I had my first $50K month because I finally had a strategic system instead of random daily hustle.
What 2026 Means to Me
Here’s what I know about ambitious women: we’re building legacies.
2026 isn’t just another year. It’s the year we stop apologizing for our expertise and start commanding our worth. It’s the year we stop posting randomly and start treating content like the strategic business asset it actually is.
I keep thinking about Croix watching me work.
What am I modeling for him? That success comes from hustling harder—or that it comes from thinking strategically?
That’s what ICON FRIDAY™ is really about: showing the next generation that there’s a different way to build.
The Moment I Knew I Had to Do This
Three weeks ago, I was on a strategy call with Sarah, one of my mastermind clients.
She’d been posting consistently for two years—beautiful content, helpful tips, genuine heart behind every post.
But she was stuck at $8K months and couldn’t figure out why.
In 20 minutes, we identified the issue: she was treating content like a hobby, doing it when she had the time, instead of an aggresive content system. To make things worse,she was posting to be helpful instead of positioning herself as the premium choice.
Within 30 days of implementing the ICON Method™, she had her first $25K month.
Same expertise. Same heart. Different strategy.
That’s when I realized:
Posting with little strategy gets weak results—but successful entrepreneurs treat content like a strategic business system.
Why November 28th Matters
There’s something so powerful about this time of year i’ve realized. The energy of reflection, the anticipation of what’s coming, I mean we have thanksgiving, christmas, new year; it all leads up to the feeling that anything is possible if you’re willing to invest in it.
I wanted to create something that honored that energy while giving women the strategic foundation they need to make 2026 their breakthrough year.
That’s exactly what ICON FRIDAY™ is!
The $80,000 Giveaway That Builds Empires
Here’s what we’re giving away one category each to several lucky live attendee who stays engaged throughout the event:
💎 $30,000 Iconique Mastermind Seat (12-month strategic partnership)
💎 $5,500 1:1 Strategy Session with me personally
💎 $5,200 Content Creator Camera Kit (everything you need for professional content)
💎 $5,000 December Content Shoot Invitation (exclusive behind-the-scenes access)
💎 $2,300 Annual Digital Profit Queens Membership
💎 $22,000 Elite AI Marketing Program + Weekly Coaching (courtesy of Scott Empringham)
💎 $5,000 Social Media Ad Buying Course (also from Scott)
💎 $10,000 Global VA Hiring Credit + ROI Calculator (courtesy of DOXA)
Total Value: $80,000+
To qualify, you must:
• Be present live
• Engage throughout
• Book a strategy call or invest in one of our exclusive opportunities
BONUS ENTRY: Current or previous paid Iconique Academy members get an extra entry for each prize category! First 15 seats also get an extra entry for each prize category!
Important: This is an $80,000+ business transformation INVESTMENT. I want to know your business, your goals, and your vision before making these strategic partnerships.
Winners will have their specific prize category selected based on engagement, business fit, and our strategy call conversations.
No passive participation or “I’ll catch the replay.”
Icons show up!
What You’ll Actually Learn
This is 90 minutes of strategic frameworks that took me from random posting to systematic scaling:
The Icon Advantage Framework: Why some entrepreneurs charge $297 while others charge $2,997 (and it’s not about their expertise).
The ICON Method™: How successful entrepreneurs use teams + new technologies + strategic frameworks to create lethally effective output.
Strategic Content Systems: How to treat content like the business asset it actually is, not a daily scramble for inspiration.
Plus, exclusive strategies from:
Scott Empringham – AI Marketing
DOXA – Conscious Outsourcing
(insights most entrepreneurs will NEVER see)
The ICON SCHOOL Experience
Remember the feeling of walking into your favorite class in college—the excitement, the possibility?
That’s what I want ICON FRIDAY™ to feel like.
Come with that“Burn Book” energy channeled into building your empire.
“Extra credit goes to the extra iconic.”
It’s an experience designed to make you feel like the CEO you’re becoming.
Who This Is Really For
If you’re a faith-led, content-forward woman who’s tired of:
Random posting and random results
Competing on price instead of commanding your worth
Feeling one step behind the “successful” entrepreneurs
Having expertise but no system to leverage it
And you’re ready to:
Scale with systems, not hustle
Treat content like the strategic business asset it is
Invest in proven strategies before Q1 2026
Build something that feels sustainable and soul-aligned
Then this is your moment.
Exclusive Opportunities for Live Attendees
While one person will win the $80K giveaway, everyone who attends gets access to exclusive opportunities available only during the live event.
I’ll be sharing details about special programs and partnerships not available anywhere else—including some surprises I’m genuinely excited to reveal.
These opportunities expire 72 hours after the live event.
Icons make decisions. They don’t wait for permission.
What Happens Next
ICON FRIDAY™ happens November 28th at 4pm CST
Registration opens November 11th.
🎁 Bonus: The first 15 people on the list who show up live will receive double their entry ticket’s for the winning!
Final Words
Black Friday has always been about buying things.
This year, I want it to be about building things—businesses, legacies, and futures that last!
Icons aren’t born. They’re built—strategically.