New Addition to the Southern Jewlz Company

Hey everyone. Let me first start off by saying I am just now typing the first sentence of this blog at 7:47pm. That’s right, only 13 minutes until the launch time I promised. I think I can still get it done even after I had to do an unexpected reboot at 7:20pm – just my luck! Owning and operating a small business is so much work! Besides my husband’s help taking all of the photos of me for the new arrival launch products on the Southern Jewlz website, I have done every single detail myself this week.

I am so excited that Mrs. Nikki Dawson, owner and founder of The Beauty Market asked me to join in on her Beauty Market family. It truly is an incredible concept that she has, because all under one roof a client can get a manicure, pedicure, dip powder nails, eyelash extensions, waxing, eyebrow and lip threading, a massage, a custom spray tan, and of course shop Southern Jewlz. The few girls that I started interviewing today I would explain, “It’s perfect for the last minute local shopper of mine who didn’t order in time to receive her shipment. She can come in, get her nails and toes done before a spray tan and walk out with a new outfit for the weekend.” This will save clients so much time rather than having to run multiple errands to multiple locations for all these different maintenance and shopping appointments. Mrs. Nikki is truly one hard working woman who has built up this dream and concept from when she was only spray tanning clients out of her home. I believe in her vision and I respect her hustle, so I am proud to say I joined on board.

So now you may realize all the extra wok I have been tackling between the online store, the new product launch and the new in-store set up. My intern Chloe and I even made a quick 2 day trip to LA last week where we only slept like 6 hours from all the hustle and bustle. This is such an exciting and new opportunity available for all of the Southern Jewlz fans and customers out there, specifically my local ladies and Aggie alumni women who travel back to town occasionally. I am proud to say that I will have a portion of The Beauty Market as an in-store pick up location for my locals who shop online, as well as allowing a good portion of our products to be available to be tried on and purchased in person. I know some of you have enjoyed the online-only Southern Jewlz transition better, and with that I want to tell you that I will still be running the online store just as I have. That’s right, I am currently in the interview process for a sales associate to help sell for me at The Beauty Market, as well as assist the owner with front desk duties as well. If you’re interested in applying, please email me your resume and availability to 2-3 Saturdays a month is required, so please only apply if you can follow through with that requirement. No additional Saturday exceptions will be allowed. I might as well make that loud and clear for anymore future applicants to understand clearly.

The Beauty Market is located on George Bush right across from Kyle Field. This will be an ideal location for all of my game day shoppers, too! You will still catch me popping in and working the store front whenever my employees can’t be there, or during special events and super busy times. So online shoppers, don’t worry that you won’t be able to shop online anymore. This is only an addition that will allow my customer’s more opportunity without me having to carry all the weight and responsibility of having a store front on my own. You all know I closed to focus on my marriage and my own personal life, and so I am still being very selfish about those very important aspects of my life. Thank you all who have supported, encouraged and understood as I have evolved over the past year. I will also continue to blog here at as I thoroughly enjoy this aspect of my career life. I will drop one more hint about my career: I will be making a very long term goal of mine come true by the end of the year. I will keep this one a secret until the Fall, so even if you see me out in public and ask me what the next step is be prepared for me to keep my lips sealed. I wasn’t even going to drop a hint at all, but I want to let you all know there is something very big and exciting happening for the Randa Carrabba brand by the end of the year. Look for more subtle hints to trickle along starting the end of the Summer!

Here is just a little sneak peek of how cute The Beauty Market is! The color scheme totally matches my brand’s aesthetics. I don’t want to share too many set up pics because I want you to come in and see for yourself! The Beauty Market is currently open Tuesday – Wednesday 10-6, Thursday-Friday 10-7 and Saturdays 10-2. Look for Saturday hours to be extended to 5pm soon. We will be closed on Sundays and Mondays for our family time.

Now get to shopping all the new items I have added to the Southern Jewlz site, because they will set out fast! I didn’t quite have time to add all the earrings just yet, so I will do that in the morning.

“With love, class and a touch of sass, she has the ambition and determination to set the world on fire.”



  1. Reply


    March 8, 2018

    This is so awesome for Southern Jewlz!! Congratulations!! And what an amazing idea!!!

    • Reply


      March 9, 2018

      Thank you so much!!!